HI, I'm Giulia
I trained as a cognitive neuroscientist at the University of Padua, researching attention and decision-making with EEG, TMS and eye-tracking at labs including Goldsmiths, University of London.
I then spent a decade leading SEO and acquisition for enterprise brands in travel, retail and marketplaces.
Academia taught me the rigour of research, and marketing teams showed me how it can turn into real commercial results, when it's applied to the right questions at the right moment.
Today I bring both together: research-grade testing, to inform what people actually notice, trust and how they decide.
Neuroscientive is the product of two fields that are usually seen as worlds apart but share one thing: the real people we want to reach behind the screen.
BRINGING NEUROSCIENCE OUT OF THE LAB
Reaching a casual user and transforming them into a loyal customer isn't linear: every step of the journey is influenced by different factors in information processing and decision making that can lead to very different outcomes.
My experience can equip you with innovative tools to make your strategy truly customer-centric and tailored to your acquisition needs.
Learn more about the improvements I can help you achieve, and enquire today.
Understand your
audience
Map how attention and memory shape what people see and remember about your brand.
Increase
Brand Trust
Use the cues the brain relies on to judge credibility, and avoid the ones that trigger doubt.
Improve Conversions
Cut choice overload and friction at the moments people decide.
How I Can Help You
Trusted By
Hannah Brady
This talk on neuroscience and search from
@SequinsNsearch
absolutely blew me away. SO much insight packed into the slides, so much to learn about how human brains work and why it matters for search.
Nick Wilsdon
Fantastic talk from
@SequinsNsearch
on casual impact and how it can eliminate the phrase “it depends”. #benchmarksearchconf2022
Yagmur Simsek
I always love
@SequinsNsearch
’s talks as insights and science she shares always open my eyes and inspire me to think from different perspectives.
