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Writer's pictureGiulia Panozzo

The role of familiarity in branding

New article alert - this time it's live on Moz!


In this article, we explore the role of familiarity in branding from a cognitive perspective, and why it's important not to overlook the sense of home we can convey to our existing and prospective customers.


If you're into marketing psychology, you will love this one! Read it here.



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Anna Favorskaya
Anna Favorskaya
5 days ago

The article on how long does web design take was very useful for me. I was able to better understand all the stages of work and how long each of them can take. The information on the time needed for prototyping, design layout and testing was especially valuable. This helped me plan my projects more realistically and set deadlines for clients, avoiding misunderstandings. I will definitely use these recommendations in the future.

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